Audience

All films assume the existence of an audience, the core audience of films is usually males aged 15-24. Audiences are a particular group of individuals targeted by producers as the intended consumers of their media text, better known as a films target audience. The identification of this specific target audience is vital, as it will affect the contents of the film.

However the actual consumers may not always be those who the film was originally targeted at. For example,  a lot of superhero films are targeted at young males, but most of the big blockbuster superhero films like Spiderman and The Avengers are enjoyed by a much wider audience of all ages and genders.

When making a film it is important to appeal to the audience and to do this producers must think about who their film actually appeals to ensure that they are using the key codes and conventions of the genre to help to target their specific audience. They must also think about the effect their film might have on their audience so that they know that when an individual has watched the film they leave with the right feeling, because if for example you are making a comedy, the audience should leave with an uplifted feeling, if they leave with any other feeling then the audience will be confused as they will have expected to watch a light-hearted, funny film and so you're audience will not be happy, and will be less likely to encourage others of the target audience to go and see the film.