Saturday 12 January 2013

Credits

13 going on 30
(ends at 4:37)


This title sequence begins with a blank screen and the sound, Head over heels by The Go-Go's a 1980's song which helps to set the location and time period, and also just helps to create a general lighthearted, upbeat feel to the film. Then the Revolution Studios logo is revealed which is then cleverly linked with the light from the glitter and Revolution Studios comes up again, highlighting the importance of the distribution company.

Whilst the first most important credits are coming up they are surrounded by colourful glitter, primarily pink glitter, which helps to link to the main part of the story in which magic glitter is used to grant the main character (Jenna) a wish, also the pink of the glitter and the pink text helps to portray the genre of film as being a girly romantic comedy as pink is a major part of the iconography of this genre. Also the high contrast between the blue black of the background and the pink helps to make the text stand out more which makes this part of the title sequence very effective as it helps to draw the attention of the audience to them. It then fades into the clouds of the school photo background and begins to zoom out, this zoom allows the audience to get into the film and slowly understand the location.

The rest of the titles are placed strategically around the frames in places where action key to the storyline is not taking place, this allows the audience to focus on the actual film rather than the credits. The pink text appears with a flash of glitter which again helps to portray the girly feel to the film. This is good, however the fact that the titles are appearing whilst the storyline is actually beginning, and there is dialogue and other more important or interesting things going on in shot, it makes this part of the title sequence less effective as it takes the attention away from the text and they can be easily ignored.

Overall I would say that this is quite an effective title sequence as a lot of attention is drawn to the more important titles, the girly pink text helps to portray the genre, the glitter also helps to show this and also links to key parts to the story which help to connect the audience to the film.

No comments:

Post a Comment